Experiential marketing

Breyer's Carb Smart "Anti-Aging"

Reprising her role, Broadway icon, Bernadette Peters, positions Breyer's CarbSmart as a better-for-you, "anti-aging" dessert. We created custom-branded cosmetic looking jars for this playful shoot that aimed to dispel the notion that one must abandon desserts to stay healthy.

Hellmann's "Adopt A Sandwich"

With climate change and soil erosion making key mayonnaise ingredients scarce, ultimately threatening the future of sandwiches, we launched a tongue in cheek campaign to promote Hellmann’s pledge to help farmers implement regenerative practices. Consumers had the choice of "adopting" one of four custom plushies, which came with a certificate of adoption, and of course a bottle of Hellmann's mayo.

Popsicle Pouts

To celebrate the brand's 120th anniversary, we custom formulated a line of fruit-flavored lip oils designed to evoke childhood nostalgia and encourage "mom and mini" play. The limited-edition sets came with a coupon for a free box of Popsicles.

House of Hellmann's

As part of Hellmann's long-term strategy to own the "game day" food experience, we tapped NFL rising star, Kayvon Thibodeaux, for his fashion-forward eye, and teamed up with notable fashion designer, Zero Waste Daniel, to create a custom line of mayo-inspired denim, merging texture and taste in an unexpected collab. To introduce the custom fashion line, we held an event during NYC fashion week, and made limited pieces from the collection available for sale.