Hello, MuseHell

I'm Alicia, a Producer based in Brooklyn, NY.

Here's a selection of some of my recent work. Click around and you'll really get a sense of how fun my job is.

View Work
Dove "If You Know You Glow"

Digital and social ad campaign introducing Dove's serum+ body wash line. Multi-day, modular shoot approach to meet a 100+ asset delivery. Four-month project timeline from brand brief through final delivery. Co-Produced with Imposter and Common Good, Directed by Lisette Donkersloot.

DailyPay "The Future of Pay"

A 360 campaign challenging one of the most overlooked realities of modern work: while nearly every aspect of life operates in real time, pay still follows a schedule that was established in the late 1930s. Narrated by Back to the Future legend Christopher Lloyd to underscore our central message: the future has arrived everywhere except payday. Co-Produced with Youngest Child Films, Directed by Mac Premo.

Here's some recent favorites...

Experience Matters

Edelman

2022-Current: Executive Producer

2021-2022: Senior Producer

2019-2021: Producer

Executive Producer of everything from TVCs, to brand events, to bespoke fabrication, and everything in between. I've been fortunate to work on award-winning campaigns, and was trusted to build and lead our UGC-creator roster. I keep my head on a swivel so I'm always ready for the next challenge!

Past Lives

Prior to Edelman, I spent time producing digital content for Food&Wine, Complex and others. And before that I spent years in non-scripted TV producing some of America's favorite shows like Tiny House Nation, Beat Bobby Flay, and Alone. I've even produced a music videos or two. It's been a rollercoaster of career thus far, and I don't expect it to slow down any time soon!